Now that you understand the components of the phases in my Small Business Internet Marketing Workflow, the rest of this book will teach you how to successfully implement Phase I, along with an overview of Phases II, III, and IV along the way. You will only need to visit Phase I once (though if/when you choose to redesign your website you may need to go back to Phase I), but Phases II, III, and IV repeat each month. I know your time is limited and very valuable and spending just a few minutes per month (or whatever time interval you are comfortable with…3 months, 6 months, etc.) evaluating your marketing progress, your analytics data, and your content (if needed) is important for your website to be successful.

You are about to embark on an exciting journey into the world of websites and Internet Marketing that will forever change the way people look at you and your practice, and the way you look at the Internet as a marketing tool. This book is your tour guide on this journey; I hope you will enjoy reading it as much I as continue to enjoy writing it.