Dental Website Owner's Manual
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Copyright and Notice of Non-Liability
Preface
Welcome to your New and Improved Dental Website!
Who Am I and Why Did I Write this Book?
Interactivity and Online Resources
How do Book Updates Work?
What if I Have a Question?
Introduction
Why Do You Need a Website for Your Dental Office?
The Internet Marketing Workflow
Dr. Wank's Internet Marketing Workflow - Introduction and Overview
Phase I: Initial Website Planning, Development and Setup 🍿
Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
Phase III: Website Analytics and Tracking 🍿
Phase IV: Website Maintenance and Backups
The Next Step
01. Domain Names and Domain Registration
01.1: Domain Name Overview
01.2: Domain Name Purchasing Tips
01.3: Registering a Domain Name (add video)
01.4: What you Need to Know
01.5: How to find out who owns a domain name 🍿
02. Website Hosting
02.1: Introduction to Dental Website Hosting
02.2: Website Host Features (CL)
02.3: Website Backups and Support
02.4: What you need to know
02.5: How to check your SSL Certificate 🍿
03. The Anatomy of a Web Page
3.1: The Big Picture
3.2: Elements of a Web Page
04. Web Page Layouts
04.1: Page Layouts
04.2: Exploring Different Types of Dental Website Pages and their Design 🍿
05. WordPress and the CMS
05.1: The Big Picture - Types of Websites
05.2: Static Websites vs. WordPress (WP) Websites – A Comparison
06. Responsive Design
06.1: Desktop, Tablet, and Mobile, Oh My!
06.2 How to run Google's mobile friendly test 🍿
07. Navigation and Design Considerations
07.1: First the Foundation, Now the Structure
07.2: What is a Mega Menu?
07.3: Mobile Menus
07.4: Website Fonts
07.5: Formatting Website Text
07.6: Cross-Browser and Cross-Platform Testing
08. Website Features
08.1: Critical Website Features
08.2: Adjunct Website Features
09. Images, Photos and Pictures
09.01: What's in a Name?
09.2: Legalese for Images
10. Videos and Your Website
10.1: Video is great – but like everything else in life, moderation is key.
10.2: SEO for Videos
10.3: Final Video Tips
11. Contact information, Website Forms, Email and Chat
11.1: Basic Contact Information
11.2: Website and Staff Emails
11.3: Website Forms
11.4: Appointment Forms
11.5: Tracking Forms and Website hat
11.5: Tracking Forms and Website Chat
12. Design – Legal Information
12.1: Website Legal Issues
12.2: HIPAA, PCI Compliance and Accessibility
13. Accessibility
13.1: Website Accessibility - What you Need to Know
14. Content
14.1: Content is STILL King
14.2: How to Write People and SEO-Ready Content
14.3: Pages vs. Posts
15. Post-Launch
15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]
Local SEO
Apple Business Connect Overview
Apple Business Connect - 2024.05 - Filling out the Additional Options
Products
Course
Section
The Internet Marketing Workflow
The Internet Marketing Workflow
Dental Website Owner's Manual
Buy now
Learn more
Start Here
Copyright and Notice of Non-Liability
Preface
Welcome to your New and Improved Dental Website!
Who Am I and Why Did I Write this Book?
Interactivity and Online Resources
How do Book Updates Work?
What if I Have a Question?
Introduction
Why Do You Need a Website for Your Dental Office?
The Internet Marketing Workflow
Dr. Wank's Internet Marketing Workflow - Introduction and Overview
Phase I: Initial Website Planning, Development and Setup 🍿
Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
Phase III: Website Analytics and Tracking 🍿
Phase IV: Website Maintenance and Backups
The Next Step
01. Domain Names and Domain Registration
01.1: Domain Name Overview
01.2: Domain Name Purchasing Tips
01.3: Registering a Domain Name (add video)
01.4: What you Need to Know
01.5: How to find out who owns a domain name 🍿
02. Website Hosting
02.1: Introduction to Dental Website Hosting
02.2: Website Host Features (CL)
02.3: Website Backups and Support
02.4: What you need to know
02.5: How to check your SSL Certificate 🍿
03. The Anatomy of a Web Page
3.1: The Big Picture
3.2: Elements of a Web Page
04. Web Page Layouts
04.1: Page Layouts
04.2: Exploring Different Types of Dental Website Pages and their Design 🍿
05. WordPress and the CMS
05.1: The Big Picture - Types of Websites
05.2: Static Websites vs. WordPress (WP) Websites – A Comparison
06. Responsive Design
06.1: Desktop, Tablet, and Mobile, Oh My!
06.2 How to run Google's mobile friendly test 🍿
07. Navigation and Design Considerations
07.1: First the Foundation, Now the Structure
07.2: What is a Mega Menu?
07.3: Mobile Menus
07.4: Website Fonts
07.5: Formatting Website Text
07.6: Cross-Browser and Cross-Platform Testing
08. Website Features
08.1: Critical Website Features
08.2: Adjunct Website Features
09. Images, Photos and Pictures
09.01: What's in a Name?
09.2: Legalese for Images
10. Videos and Your Website
10.1: Video is great – but like everything else in life, moderation is key.
10.2: SEO for Videos
10.3: Final Video Tips
11. Contact information, Website Forms, Email and Chat
11.1: Basic Contact Information
11.2: Website and Staff Emails
11.3: Website Forms
11.4: Appointment Forms
11.5: Tracking Forms and Website hat
11.5: Tracking Forms and Website Chat
12. Design – Legal Information
12.1: Website Legal Issues
12.2: HIPAA, PCI Compliance and Accessibility
13. Accessibility
13.1: Website Accessibility - What you Need to Know
14. Content
14.1: Content is STILL King
14.2: How to Write People and SEO-Ready Content
14.3: Pages vs. Posts
15. Post-Launch
15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]
Local SEO
Apple Business Connect Overview
Apple Business Connect - 2024.05 - Filling out the Additional Options
6 Lessons
Dr. Wank's Internet Marketing Workflow - Introduction and Overview
Phase I: Initial Website Planning, Development and Setup 🍿
Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
Phase III: Website Analytics and Tracking 🍿
Phase IV: Website Maintenance and Backups
The Next Step