This book is organized around four phases when put together make up what I term the Small Business Internet Marketing Workflow. This Workflow includes the four phases illustrated below.

I.         Initial Website Planning, Development and Setup

II.       Local SEO (Google My Business, Citation Campaign) Search Engine Optimization (SEO), Social Media, Google Ads/Facebook Ads/Pay-Per-Click, and Website Marketing (driving traffic to your website)

III.     Website Analytics/Data, Goal Tracking, Call Tracking and Conversion Optimization (seeing what works and what doesn’t)

IV. Website Maintenance and Backups