Planning and Development

The first step in the Small Business Internet Marketing Workflow starts with the initial planning and development of your website. This phase includes securing your domain name, setting up web hosting and web analytics, and continues through the design, testing, building, and final publishing of your website. At the current time I recommend that you use with WordPress as a platform for your website, and I will discuss website options in great detail in the chapter dedicated to WordPress.

Content. Original Content.

The most important item in Phase I, however, is the production of original content. For the long-term minded dental office, there is no single better marketing technique than establishing a foundation of content on your website.

Content is so important, in fact, that I built a website at www.contentdentist.com specifically for providing dentists with a la carte website content to use to help build their websites. And as such, I have added an entire section about content to this version of the book.