Drive Traffic to Your New Website

After your website has been published and is up and running on the Internet, Phase II begins, where the goal is to drive traffic to your website. In this phase you begin to actively promote and market your website though a variety of techniques including the potential implementation of a Local SEO campaign, Search Engine Optimization (SEO) plan as well as the use of social sites such as Facebook, IG, and X.

In Phase II you can also dive into the world of Pay-Per-Click (PPC) advertising, which is best known by Google’s AdWords (now renamed to “Google Ads”), the most popular PPC program, and by Facebook’s PPC advertising program. Not every type of marketing is for every practice; but by reading this book you will learn about each of these options in turn, and you will be able to decide which techniques are useful for you and your team.