Small Business Website Owner's Manual
Buy now
Learn more
START HERE
Copyright and Notice of Non-Liability
Preface
Welcome to your New and Improved Small Business!
Who Am I and Why Did I Write this Book?
Interactivity and Online Resources
How do Book Updates Work?
What if I Have a Question?
Introduction
Why Do You Need a Website for Your Small Business?
The Internet Marketing Workflow
Dr. Wank's Internet Marketing Workflow - Introduction and Overview
Phase I: Initial Website Planning, Development and Setup 🍿
Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
Phase III: Website Analytics and Tracking 🍿
Phase IV: Website Maintenance and Backups
The Next Step
01. Domain Names and Domain Registration
01.1: Domain Name Overview
01.2: Domain Name Purchasing Tips
01.3: Registering a Domain Name (add video)
01.4: What you Need to Know [CL]
01.5: How to find out who owns a domain name 🍿
02. Website Hosting
02.1: Introduction to Dental Website Hosting
02.2: Website Host Features (CL)
02.3: Website Backups and Support
02.4: What you need to know
02.5: How to check your SSL Certificate 🍿
03. The Anatomy of a Web Page
3.1: The Big Picture
3.2: Elements of a Web Page
04. Web Page Layouts
04.1: Page Layouts
04.2: Exploring Different Types of Dental Website Pages and their Design 🍿
05. WordPress and the CMS
05.1: The Big Picture - Types of Websites
05.2: Static Websites vs. WordPress (WP) Websites – A Comparison
06. Responsive Design
06.1: Desktop, Tablet, and Mobile, Oh My!
06.2 How to run Google's mobile friendly test 🍿
07. Navigation and Design Considerations
07.1: First the Foundation, Now the Structure
07.2: What is a Mega Menu?
07.3: Mobile Menus
07.4: Website Fonts
07.5: Formatting Website Text
07.6: Cross-Browser and Cross-Platform Testing
08. Website Features
08.1: Critical Website Features
08.2: Adjunct Website Features
09. Images, Photos and Pictures
09.01: What's in a Name?
09.2: Legalese for Images
10. Videos and Your Website
10.1: Video is great – but like everything else in life, moderation is key.
10.2: SEO for Videos
10.3: Final Video Tips
11. Contact information, Website Forms, Email and Chat
11.1: Basic Contact Information
11.2: Website and Staff Emails
11.3: Website Forms
11.4: Appointment Forms
11.5: Tracking Forms and Website hat
11.5: Tracking Forms and Website Chat
12. Design – Legal Information
12.1: Website Legal Issues
12.2: HIPAA, PCI Compliance and Accessibility
13. Accessibility
13.1: Website Accessibility - What you Need to Know
14. Content
14.1: Content is STILL King
14.2: How to Write People and SEO-Ready Content
14.3: Pages vs. Posts
15. Post-Launch
15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]
Local SEO
Apple Business Connect Overview
Apple Business Connect - 2024.05 - Filling out the Additional Options
Products
Course
Section
Lesson
01.4: What you Need to Know [CL]
01.4: What you Need to Know [CL]
Small Business Website Owner's Manual
Buy now
Learn more
START HERE
Copyright and Notice of Non-Liability
Preface
Welcome to your New and Improved Small Business!
Who Am I and Why Did I Write this Book?
Interactivity and Online Resources
How do Book Updates Work?
What if I Have a Question?
Introduction
Why Do You Need a Website for Your Small Business?
The Internet Marketing Workflow
Dr. Wank's Internet Marketing Workflow - Introduction and Overview
Phase I: Initial Website Planning, Development and Setup 🍿
Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
Phase III: Website Analytics and Tracking 🍿
Phase IV: Website Maintenance and Backups
The Next Step
01. Domain Names and Domain Registration
01.1: Domain Name Overview
01.2: Domain Name Purchasing Tips
01.3: Registering a Domain Name (add video)
01.4: What you Need to Know [CL]
01.5: How to find out who owns a domain name 🍿
02. Website Hosting
02.1: Introduction to Dental Website Hosting
02.2: Website Host Features (CL)
02.3: Website Backups and Support
02.4: What you need to know
02.5: How to check your SSL Certificate 🍿
03. The Anatomy of a Web Page
3.1: The Big Picture
3.2: Elements of a Web Page
04. Web Page Layouts
04.1: Page Layouts
04.2: Exploring Different Types of Dental Website Pages and their Design 🍿
05. WordPress and the CMS
05.1: The Big Picture - Types of Websites
05.2: Static Websites vs. WordPress (WP) Websites – A Comparison
06. Responsive Design
06.1: Desktop, Tablet, and Mobile, Oh My!
06.2 How to run Google's mobile friendly test 🍿
07. Navigation and Design Considerations
07.1: First the Foundation, Now the Structure
07.2: What is a Mega Menu?
07.3: Mobile Menus
07.4: Website Fonts
07.5: Formatting Website Text
07.6: Cross-Browser and Cross-Platform Testing
08. Website Features
08.1: Critical Website Features
08.2: Adjunct Website Features
09. Images, Photos and Pictures
09.01: What's in a Name?
09.2: Legalese for Images
10. Videos and Your Website
10.1: Video is great – but like everything else in life, moderation is key.
10.2: SEO for Videos
10.3: Final Video Tips
11. Contact information, Website Forms, Email and Chat
11.1: Basic Contact Information
11.2: Website and Staff Emails
11.3: Website Forms
11.4: Appointment Forms
11.5: Tracking Forms and Website hat
11.5: Tracking Forms and Website Chat
12. Design – Legal Information
12.1: Website Legal Issues
12.2: HIPAA, PCI Compliance and Accessibility
13. Accessibility
13.1: Website Accessibility - What you Need to Know
14. Content
14.1: Content is STILL King
14.2: How to Write People and SEO-Ready Content
14.3: Pages vs. Posts
15. Post-Launch
15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]
Local SEO
Apple Business Connect Overview
Apple Business Connect - 2024.05 - Filling out the Additional Options
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