Small Business Website Owner's Manual

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Small Business Website Owner's Manual

Course
60 Lessons

The definitive 10,000-foot guide to what you need to know before investing in a website for your business. Written by Harvard-trained dentist and agency owner, Dr. David Wank.

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Preface

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Welcome to your New and Improved Small Business!

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Who Am I and Why Did I Write this Book?

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Interactivity and Online Resources

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How do Book Updates Work?

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What if I Have a Question?

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Introduction

Why Do You Need a Website for Your Small Business?

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The Internet Marketing Workflow

Dr. Wank's Internet Marketing Workflow - Introduction and Overview

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Phase I: Initial Website Planning, Development and Setup 🍿

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Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿

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Phase III: Website Analytics and Tracking 🍿

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Phase IV: Website Maintenance and Backups

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The Next Step

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01. Domain Names and Domain Registration

01.1: Domain Name Overview

01.2: Domain Name Purchasing Tips

01.3: Registering a Domain Name (add video)

01.4: What you Need to Know [CL]

01.5: How to find out who owns a domain name 🍿

02. Website Hosting

02.1: Introduction to Dental Website Hosting

02.2: Website Host Features (CL)

02.3: Website Backups and Support

02.4: What you need to know

02.5: How to check your SSL Certificate 🍿

03. The Anatomy of a Web Page

3.1: The Big Picture

3.2: Elements of a Web Page

04. Web Page Layouts

04.1: Page Layouts

04.2: Exploring Different Types of Dental Website Pages and their Design 🍿

05. WordPress and the CMS

05.1: The Big Picture - Types of Websites

05.2: Static Websites vs. WordPress (WP) Websites – A Comparison

06. Responsive Design

06.1: Desktop, Tablet, and Mobile, Oh My!

06.2 How to run Google's mobile friendly test 🍿

07. Navigation and Design Considerations

07.1: First the Foundation, Now the Structure

07.2: What is a Mega Menu?

07.3: Mobile Menus

07.4: Website Fonts

07.5: Formatting Website Text

07.6: Cross-Browser and Cross-Platform Testing

08. Website Features

08.1: Critical Website Features

08.2: Adjunct Website Features

09. Images, Photos and Pictures

09.01: What's in a Name?

09.2: Legalese for Images

10. Videos and Your Website

10.1: Video is great – but like everything else in life, moderation is key.

10.2: SEO for Videos

10.3: Final Video Tips

11. Contact information, Website Forms, Email and Chat

11.1: Basic Contact Information

11.2: Website and Staff Emails

11.3: Website Forms

11.4: Appointment Forms

11.5: Tracking Forms and Website hat

11.5: Tracking Forms and Website Chat

12. Design – Legal Information

12.1: Website Legal Issues

12.2: HIPAA, PCI Compliance and Accessibility

13. Accessibility

13.1: Website Accessibility - What you Need to Know

14. Content

14.1: Content is STILL King

14.2: How to Write People and SEO-Ready Content

14.3: Pages vs. Posts

15. Post-Launch

15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]

Local SEO

Apple Business Connect Overview

Apple Business Connect - 2024.05 - Filling out the Additional Options

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