Small Business Website Owner's Manual
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Learn more
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Copyright and Notice of Non-Liability
Preface
Welcome to your New and Improved Small Business!
Who Am I and Why Did I Write this Book?
Interactivity and Online Resources
How do Book Updates Work?
What if I Have a Question?
Introduction
Why Do You Need a Website for Your Small Business?
The Internet Marketing Workflow
Dr. Wank's Internet Marketing Workflow - Introduction and Overview
Phase I: Initial Website Planning, Development and Setup 🍿
Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
Phase III: Website Analytics and Tracking 🍿
Phase IV: Website Maintenance and Backups
The Next Step
01. Domain Names and Domain Registration
01.1: Domain Name Overview
01.2: Domain Name Purchasing Tips
01.3: Registering a Domain Name (add video)
01.4: What you Need to Know [CL]
01.5: How to find out who owns a domain name 🍿
02. Website Hosting
02.1: Introduction to Dental Website Hosting
02.2: Website Host Features (CL)
02.3: Website Backups and Support
02.4: What you need to know
02.5: How to check your SSL Certificate 🍿
03. The Anatomy of a Web Page
3.1: The Big Picture
3.2: Elements of a Web Page
04. Web Page Layouts
04.1: Page Layouts
04.2: Exploring Different Types of Dental Website Pages and their Design 🍿
05. WordPress and the CMS
05.1: The Big Picture - Types of Websites
05.2: Static Websites vs. WordPress (WP) Websites – A Comparison
06. Responsive Design
06.1: Desktop, Tablet, and Mobile, Oh My!
06.2 How to run Google's mobile friendly test 🍿
07. Navigation and Design Considerations
07.1: First the Foundation, Now the Structure
07.2: What is a Mega Menu?
07.3: Mobile Menus
07.4: Website Fonts
07.5: Formatting Website Text
07.6: Cross-Browser and Cross-Platform Testing
08. Website Features
08.1: Critical Website Features
08.2: Adjunct Website Features
09. Images, Photos and Pictures
09.01: What's in a Name?
09.2: Legalese for Images
10. Videos and Your Website
10.1: Video is great – but like everything else in life, moderation is key.
10.2: SEO for Videos
10.3: Final Video Tips
11. Contact information, Website Forms, Email and Chat
11.1: Basic Contact Information
11.2: Website and Staff Emails
11.3: Website Forms
11.4: Appointment Forms
11.5: Tracking Forms and Website hat
11.5: Tracking Forms and Website Chat
12. Design – Legal Information
12.1: Website Legal Issues
12.2: HIPAA, PCI Compliance and Accessibility
13. Accessibility
13.1: Website Accessibility - What you Need to Know
14. Content
14.1: Content is STILL King
14.2: How to Write People and SEO-Ready Content
14.3: Pages vs. Posts
15. Post-Launch
15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]
Local SEO
Apple Business Connect Overview
Apple Business Connect - 2024.05 - Filling out the Additional Options
Products
Course
Small Business Website Owner's Manual
Small Business Website Owner's Manual
Small Business Website Owner's Manual
Buy now
Learn more
START HERE
Copyright and Notice of Non-Liability
Preface
Welcome to your New and Improved Small Business!
Who Am I and Why Did I Write this Book?
Interactivity and Online Resources
How do Book Updates Work?
What if I Have a Question?
Introduction
Why Do You Need a Website for Your Small Business?
The Internet Marketing Workflow
Dr. Wank's Internet Marketing Workflow - Introduction and Overview
Phase I: Initial Website Planning, Development and Setup 🍿
Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
Phase III: Website Analytics and Tracking 🍿
Phase IV: Website Maintenance and Backups
The Next Step
01. Domain Names and Domain Registration
01.1: Domain Name Overview
01.2: Domain Name Purchasing Tips
01.3: Registering a Domain Name (add video)
01.4: What you Need to Know [CL]
01.5: How to find out who owns a domain name 🍿
02. Website Hosting
02.1: Introduction to Dental Website Hosting
02.2: Website Host Features (CL)
02.3: Website Backups and Support
02.4: What you need to know
02.5: How to check your SSL Certificate 🍿
03. The Anatomy of a Web Page
3.1: The Big Picture
3.2: Elements of a Web Page
04. Web Page Layouts
04.1: Page Layouts
04.2: Exploring Different Types of Dental Website Pages and their Design 🍿
05. WordPress and the CMS
05.1: The Big Picture - Types of Websites
05.2: Static Websites vs. WordPress (WP) Websites – A Comparison
06. Responsive Design
06.1: Desktop, Tablet, and Mobile, Oh My!
06.2 How to run Google's mobile friendly test 🍿
07. Navigation and Design Considerations
07.1: First the Foundation, Now the Structure
07.2: What is a Mega Menu?
07.3: Mobile Menus
07.4: Website Fonts
07.5: Formatting Website Text
07.6: Cross-Browser and Cross-Platform Testing
08. Website Features
08.1: Critical Website Features
08.2: Adjunct Website Features
09. Images, Photos and Pictures
09.01: What's in a Name?
09.2: Legalese for Images
10. Videos and Your Website
10.1: Video is great – but like everything else in life, moderation is key.
10.2: SEO for Videos
10.3: Final Video Tips
11. Contact information, Website Forms, Email and Chat
11.1: Basic Contact Information
11.2: Website and Staff Emails
11.3: Website Forms
11.4: Appointment Forms
11.5: Tracking Forms and Website hat
11.5: Tracking Forms and Website Chat
12. Design – Legal Information
12.1: Website Legal Issues
12.2: HIPAA, PCI Compliance and Accessibility
13. Accessibility
13.1: Website Accessibility - What you Need to Know
14. Content
14.1: Content is STILL King
14.2: How to Write People and SEO-Ready Content
14.3: Pages vs. Posts
15. Post-Launch
15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]
Local SEO
Apple Business Connect Overview
Apple Business Connect - 2024.05 - Filling out the Additional Options
Learn more
Buy now
The definitive 10,000-foot guide to what you need to know before investing in a website for your business. Written by Harvard-trained dentist and agency owner, Dr. David Wank.
START HERE
7 Lessons
Copyright and Notice of Non-Liability
Preface
Welcome to your New and Improved Small Business!
Who Am I and Why Did I Write this Book?
Interactivity and Online Resources
How do Book Updates Work?
What if I Have a Question?
Introduction
1 Lesson
Why Do You Need a Website for Your Small Business?
The Internet Marketing Workflow
6 Lessons
Dr. Wank's Internet Marketing Workflow - Introduction and Overview
Phase I: Initial Website Planning, Development and Setup 🍿
Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
Phase III: Website Analytics and Tracking 🍿
Phase IV: Website Maintenance and Backups
The Next Step
01. Domain Names and Domain Registration
5 Lessons
01.1: Domain Name Overview
01.2: Domain Name Purchasing Tips
01.3: Registering a Domain Name (add video)
01.4: What you Need to Know [CL]
01.5: How to find out who owns a domain name 🍿
02. Website Hosting
5 Lessons
02.1: Introduction to Dental Website Hosting
02.2: Website Host Features (CL)
02.3: Website Backups and Support
02.4: What you need to know
02.5: How to check your SSL Certificate 🍿
03. The Anatomy of a Web Page
2 Lessons
3.1: The Big Picture
3.2: Elements of a Web Page
04. Web Page Layouts
2 Lessons
04.1: Page Layouts
04.2: Exploring Different Types of Dental Website Pages and their Design 🍿
05. WordPress and the CMS
2 Lessons
05.1: The Big Picture - Types of Websites
05.2: Static Websites vs. WordPress (WP) Websites – A Comparison
06. Responsive Design
2 Lessons
06.1: Desktop, Tablet, and Mobile, Oh My!
06.2 How to run Google's mobile friendly test 🍿
07. Navigation and Design Considerations
6 Lessons
07.1: First the Foundation, Now the Structure
07.2: What is a Mega Menu?
07.3: Mobile Menus
07.4: Website Fonts
07.5: Formatting Website Text
07.6: Cross-Browser and Cross-Platform Testing
08. Website Features
2 Lessons
08.1: Critical Website Features
08.2: Adjunct Website Features
09. Images, Photos and Pictures
2 Lessons
09.01: What's in a Name?
09.2: Legalese for Images
10. Videos and Your Website
3 Lessons
10.1: Video is great – but like everything else in life, moderation is key.
10.2: SEO for Videos
10.3: Final Video Tips
11. Contact information, Website Forms, Email and Chat
6 Lessons
11.1: Basic Contact Information
11.2: Website and Staff Emails
11.3: Website Forms
11.4: Appointment Forms
11.5: Tracking Forms and Website hat
11.5: Tracking Forms and Website Chat
12. Design – Legal Information
2 Lessons
12.1: Website Legal Issues
12.2: HIPAA, PCI Compliance and Accessibility
13. Accessibility
1 Lesson
13.1: Website Accessibility - What you Need to Know
14. Content
3 Lessons
14.1: Content is STILL King
14.2: How to Write People and SEO-Ready Content
14.3: Pages vs. Posts
15. Post-Launch
1 Lesson
15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]
Local SEO
2 Lessons
Apple Business Connect Overview
Apple Business Connect - 2024.05 - Filling out the Additional Options