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• Copyright and Notice of Non-Liability

• Preface

• Welcome to your New and Improved Dental Website!

• Who Am I and Why Did I Write this Book?

• Interactivity and Online Resources

• How do Book Updates Work?

• What if I Have a Question?

Introduction

• Why Do You Need a Website for Your Dental Office?

The Internet Marketing Workflow

• Dr. Wank's Internet Marketing Workflow - Introduction and Overview

• Phase I: Initial Website Planning, Development and Setup 🍿

• Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿

• Phase III: Website Analytics and Tracking 🍿

• Phase IV: Website Maintenance and Backups

• The Next Step

01. Domain Names and Domain Registration

• 01.1: Domain Name Overview

• 01.2: Domain Name Purchasing Tips

• 01.3: Registering a Domain Name (add video)

• 01.4: What you Need to Know

• 01.5: How to find out who owns a domain name 🍿

02. Website Hosting

• 02.1: Introduction to Dental Website Hosting

• 02.2: Website Host Features (CL)

• 02.3: Website Backups and Support

• 02.4: What you need to know

• 02.5: How to check your SSL Certificate 🍿

03. The Anatomy of a Web Page

• 3.1: The Big Picture

• 3.2: Elements of a Web Page

04. Web Page Layouts

• 04.1: Page Layouts

• 04.2: Exploring Different Types of Dental Website Pages and their Design 🍿

05. WordPress and the CMS

• 05.1: The Big Picture - Types of Websites

• 05.2: Static Websites vs. WordPress (WP) Websites – A Comparison

06. Responsive Design

• 06.1: Desktop, Tablet, and Mobile, Oh My!

• 06.2 How to run Google's mobile friendly test 🍿

07. Navigation and Design Considerations

• 07.1: First the Foundation, Now the Structure

• 07.2: What is a Mega Menu?

• 07.3: Mobile Menus

• 07.4: Website Fonts

• 07.5: Formatting Website Text

• 07.6: Cross-Browser and Cross-Platform Testing

08. Website Features

• 08.1: Critical Website Features

• 08.2: Adjunct Website Features

09. Images, Photos and Pictures

• 09.01: What's in a Name?

• 09.2: Legalese for Images

10. Videos and Your Website

• 10.1: Video is great – but like everything else in life, moderation is key. 

• 10.2: SEO for Videos

• 10.3: Final Video Tips

11. Contact information, Website Forms, Email and Chat

• 11.1: Basic Contact Information

• 11.2: Website and Staff Emails

• 11.3: Website Forms

• 11.4: Appointment Forms

• 11.5: Tracking Forms and Website hat

• 11.5: Tracking Forms and Website Chat

12. Design – Legal Information

• 12.1: Website Legal Issues

• 12.2: HIPAA, PCI Compliance and Accessibility

13. Accessibility

• 13.1: Website Accessibility - What you Need to Know

14. Content

• 14.1: Content is STILL King

• 14.2: How to Write People and SEO-Ready Content

• 14.3: Pages vs. Posts

15. Post-Launch

• 15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]

Local SEO

• Apple Business Connect Overview

• Apple Business Connect - 2024.05 - Filling out the Additional Options