Who Am I and Why Did I Write this Book?

Who Am I and Why Did I Write this Book?

Meet Dr. David Wank

My name is Dr. David A. Wank.  I’m a practicing, Harvard-trained general dentist in New York City, a website developer, a SEO instructor and analytics expert. I am the CEO and Founder of Short Hills Design, LLC, (SHD) a Website Development and Internet Marketing company for dentists, physicians, and small business professionals.  I am also the CEO and Founder of PPC Dentist, LLC (PPCD), a HIPAA-compliant marketing firm where we handle the PPC and call-tracking aspects of healthcare marketing.

I have more than two decades of experience doing dentistry and building successful online presences, and getting new patients for our clients.  If you’d like to get in touch with me at any time, you can email me at: davidw@shorthillsdesign.com or submit a contact request at https://www.shorthillsdesign.com/contact.

Dental Website Owner's Manual

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Start Here

  • Copyright and Notice of Non-Liability
  • Preface
  • Welcome to your New and Improved Dental Website!
  • Who Am I and Why Did I Write this Book?
  • Interactivity and Online Resources
  • How do Book Updates Work?
  • What if I Have a Question?

Introduction

  • Why Do You Need a Website for Your Dental Office?

The Internet Marketing Workflow

  • Dr. Wank's Internet Marketing Workflow - Introduction and Overview
  • Phase I: Initial Website Planning, Development and Setup 🍿
  • Phase II: Search Engine Optimization (SEO), Website Marketing and Lead Generation 🍿
  • Phase III: Website Analytics and Tracking 🍿
  • Phase IV: Website Maintenance and Backups
  • The Next Step

01. Domain Names and Domain Registration

  • 01.1: Domain Name Overview
  • 01.2: Domain Name Purchasing Tips
  • 01.3: Registering a Domain Name (add video)
  • 01.4: What you Need to Know
  • 01.5: How to find out who owns a domain name 🍿

02. Website Hosting

  • 02.1: Introduction to Dental Website Hosting
  • 02.2: Website Host Features (CL)
  • 02.3: Website Backups and Support
  • 02.4: What you need to know
  • 02.5: How to check your SSL Certificate 🍿

03. The Anatomy of a Web Page

  • 3.1: The Big Picture
  • 3.2: Elements of a Web Page

04. Web Page Layouts

  • 04.1: Page Layouts
  • 04.2: Exploring Different Types of Dental Website Pages and their Design 🍿

05. WordPress and the CMS

  • 05.1: The Big Picture - Types of Websites
  • 05.2: Static Websites vs. WordPress (WP) Websites – A Comparison

06. Responsive Design

  • 06.1: Desktop, Tablet, and Mobile, Oh My!
  • 06.2 How to run Google's mobile friendly test 🍿

07. Navigation and Design Considerations

  • 07.1: First the Foundation, Now the Structure
  • 07.2: What is a Mega Menu?
  • 07.3: Mobile Menus
  • 07.4: Website Fonts
  • 07.5: Formatting Website Text
  • 07.6: Cross-Browser and Cross-Platform Testing

08. Website Features

  • 08.1: Critical Website Features
  • 08.2: Adjunct Website Features

09. Images, Photos and Pictures

  • 09.01: What's in a Name?
  • 09.2: Legalese for Images

10. Videos and Your Website

  • 10.1: Video is great – but like everything else in life, moderation is key. 
  • 10.2: SEO for Videos
  • 10.3: Final Video Tips

11. Contact information, Website Forms, Email and Chat

  • 11.1: Basic Contact Information
  • 11.2: Website and Staff Emails
  • 11.3: Website Forms
  • 11.4: Appointment Forms
  • 11.5: Tracking Forms and Website hat
  • 11.5: Tracking Forms and Website Chat

12. Design – Legal Information

  • 12.1: Website Legal Issues
  • 12.2: HIPAA, PCI Compliance and Accessibility

13. Accessibility

  • 13.1: Website Accessibility - What you Need to Know

14. Content

  • 14.1: Content is STILL King
  • 14.2: How to Write People and SEO-Ready Content
  • 14.3: Pages vs. Posts

15. Post-Launch

  • 15.1: Recommended WordPress Plugins (Fall 2024) [COMING SOON]

Local SEO

  • Apple Business Connect Overview
  • Apple Business Connect - 2024.05 - Filling out the Additional Options