There are a number of options to choose from when selecting software to use for your Local SEO/GMB/Citaiton campaigns. We've been using Bright Local in our agency for a number of years, and we're very happy with it.

So while the training often references Bright Local (especially the citations portion of the training), you do not need to subscribe to it to complete the course. The concepts we present are the same, and the templates we use are software-agnostic:

BL has a free 14-day trial: https://www.brightlocal.com/local-seo-tools/auditing/local-search-audit/) and their minimum plan starts at $39/mo which is a no-brainer when you consider that you can charge thousands for the GMB Optimization and Citation services.

P.S. I spoke to the team at BL and asked them for a discount code for users of this course and they told me that they do not offer discount coupons. :(