• Free

Thinking About Revenue

  • Course
  • 10 Lessons

Spend an hour in this free course and let Dr. David Wank, CEO of Short Hills Design, guide you through the basics of undestanding your marketing data. Learn what data points make an actionable difference for your business, and which ones are "vanity metrics" -- data that's just for show.

Contents

Weclome!

Start Here

Revenue in Action

Introduction
Preview
What is Google Analytics 4?
Preview
The Small Business Website Owner's Manual
Why GA4 is a Must-Have
The Trap of Vanity Metrics
GA4 Basics
Website Engagement
Exploring the GA4 Interface

Next Steps

What to do next?