• Free

Thinking About Revenue

  • Course
  • 10 Lessons

Spend an hour in this free course and let Dr. David Wank, CEO of Short Hills Design, guide you through the basics of undestanding your marketing data. Learn what data points make an actionable difference for your business, and which ones are "vanity metrics" -- data that's just for show.

Contents

Weclome!

Start Here

    Revenue in Action

    Introduction
    • 2 mins
    • 13.5 MB
    Preview
    What is Google Analytics 4?
    • 2 mins
    • 14.2 MB
    Preview
    The Small Business Website Owner's Manual
    • 6 mins
    • 48 MB
    Why GA4 is a Must-Have
    • 5 mins
    • 43.9 MB
    The Trap of Vanity Metrics
    • 3 mins
    • 60 MB
    GA4 Basics
    • 6 mins
    • 64.7 MB
    Website Engagement
    • 10 mins
    • 99.2 MB
    Exploring the GA4 Interface
    • 19 mins
    • 302 MB

    Next Steps

    What to do next?