Google Analytics 4 and Google Tag Manager Setup (2024)

An updated overview for 2024 about how to setup a new Google Analytics 4 account and a Google Tag Manager account.

Get an overview of Google Tag Manager and why we use it for all of our clients (and our own sites) in our agency.

Google Tag Manager - Setup for Beginners and Small Businesses

Google Analytics 4 - Setup for Beginners and Small Businesses (non-eCommerce)